What is SEO Geo-Targeting

What is SEO Geo-Targeting

Did you know, that you can improve your local SEO by publishing geo-targeted content on your blog?

That’s because when you focus your content on a specific geographic area, you make it easier for search engines to determine the location of your business and what type of products or services you offer. In turn, it can help boost your ranking in local search results, which is especially important for small businesses that rely on local customers.

In this article, we have put together a few essential tips to help you optimise your website for search engines by utilising SEO GEO-Targeting.

Use Local Keywords

When you include local keywords in your content, it helps search engines understand your piece’s context. For example, if you’re a plumber in Chelmsford, Essex, you might want to use keywords such as “plumbing services Essex” or “Essex plumbing company.” The locality tells search engines that your business is based in Essex and provides plumbing services, making it more likely that you’ll appear in results when someone searches for those terms.

Include Location Information in Your Meta Tags

In addition to using local keywords, you can also help search engines understand your content’s geographic focus by including location information in your meta tags. The most important meta tag for geo-targeting is the “location” tag.

The location tag tells search engines that your content is relevant to users searching from Chelmsford, Essex. You can also include other location-specific meta tags, such as the “geo.position” and “geo.placename” tags. These tags are added to your website’s code’s <head> section. Once there, it will inform search engines and help display relevant content to visitors. 

Use Google Maps Embed Codes

Another way to help search engines understand your content’s geographic focus is to use Google Maps embed codes. These are snippets of code that you can add to your website to display a specific location map. Adding a map is helpful, as it not only tells search engines the general location of your business but also provides them with additional information, such as your street address, phone number, and website URL.

To get started with Google Maps embed codes, go to maps.google.com and type in your business address. Then, click the “Share” button and choose the “Embed map” option. From there, you can copy and paste the code into your website.

Optimise Your Images for Local Searches

In addition to optimising your website’s text content for local SEO, it’s also essential to optimise your images. To implement this, include relevant keywords in your image file names and alt text. For example, if you have a photo of your business’s storefront, you might want to name it “plumbing-storefront-essex.jpg” and include the following alt text: “This is the storefront of a plumbing company in Chelmsford, Essex.”

Using Geo-Targeted Content for Improved SEO

SEO GEO-Targeting can boost your visibility on search engines. This, in turn, can help to improve your ranking and bring more nearby customers to your business.


SaneChoice started in 2004 when a customer was frustrated by their hosting provider at the time. Since that year, SaneChoice has been providing technology services to clients worldwide, with a strong focus on helping small businesses understand technology.

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