Improve your SEO score, and rank higher on Search Engines.

SEO is an acronym for Search Engine Optimisation – an essential online marketing strategy that drives prospective customers to your website. Its goal is to optimise a website to gain top positions for selected keywords on search engines. This goal is achieved by strategically employing measures to improve the website’s technical setup and contents and obtaining backlinks from other domains.

There are three general categories of SEO:

1. Keywords and rankings
2. On-page SEO
3. Off-page SEO

SEO specialists apply measures to meet each category’s search engine ranking factors. For example, search engines use ranking factors to determine the position in which it lists a website in search results.

With the help of SEO, users can find your business, products, and services online – and buy them. As mentioned, that means people can find you online and much easier offline, too.

SEO maximizes your chances to be listed in top positions for keywords crucial to your business. The better your position, the more people find their way to your website – preferably on the first page (or top ten) of search results.

Why Page One?

Good question. Studies have shown that 31.7% of users click on the first organic search result (position one); a massive 75.1% of all clicks go to the top three search results. After that, the number of clicks shrinks rapidly with every following position.

This behavior shows that users rarely look at page two or lower results, let alone click on any of them.

Every day, millions of people use search engines to find information or services from all aspects of life: Recipes, guides, products, flights, navigation, tickets, entertainment, and more. In addition, most people navigate the web using search engines to find answers to their questions and solutions to their challenges.

A study shows that 68% of the web’s traffic comes from search engines. However, 53% of this traffic originates in organic search results that are not ads (paid search). In other words, organic search (SEO) and paid search (SEA, ads in search results) make up the lion’s share of traffic on the web.

Keyword is a technical term for search queries (words, phrases, sentences, and questions). With their help, users find content that answers their questions and provides solutions. Put simply, a keyword is the link between users and your website. Search engines compare keywords with websites, looking for the most relevant content.

A big part of SEO lies in identifying keywords that can drive relevant traffic to your website—in other words, bringing in prospective customers. To do that, you need to identify search terms (or keywords) people use when searching for services like yours. This process is called keyword research. Ideally, keyword research lists keywords covering search queries across the entire customer journey.

To create relevant content, you want to deal with the topics and questions around a keyword on an individual subpage or URL. Then, make sure your keyword appears in crucial spots on your page.

Let’s say you are in the ice cream business. One of your keywords is s’mores ice cream sandwich. So now you focus on everything related to a s’mores ice cream sandwich. You want to create a recipe page for a s’mores ice cream sandwich where users find an easy-to-follow recipe, pictures or videos, and answers to questions they might have. S’mores ice cream sandwich is your focus keyword that should appear in your page’s URL, title, headlines, and more.

Providing a dedicated and keyword-optimized page makes it easy for search engines and users to determine what your page is all about.