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Small businesses have a unique opportunity when it comes to marketing. In comparison to large companies, they can be more personal and interactive with their customers. They can also benefit from being able to focus on specific marketing goals, which can lead to better results.
In this article, we will discuss some small business marketing tactics that you can use to promote your website and business.
Develop a Social Media Presence
Social media is one of the most successful tools to connect with customers and promote your small business. With accounts on sites like Facebook, Twitter, and LinkedIn, you can reach out to potential customers and build relationships.
In fact, a 2019/2020 survey of small and medium-sized business owners in the United Kingdom showed 75% of respondents reported using social media as a marketing tool (source).
Now, it’s more imperative than ever to have a solid social media presence. With so many people using social media platforms, you can reach a large number of potential customers with just a few clicks.
Another advantage of using social media is that it allows you to connect with other businesses. You can also use social media to stay current on industry news and trends.
Contribute to Online Communities
Another great way to promote your small business is by contributing to online communities. Small businesses can contribute in a number of ways, such as joining forums or answering questions on Quora or Facebook.
By contributing to online communities, you can build relationships with customers and show your expertise in your industry. In addition, these platforms are a great way to build trust and establish credibility.
Online communities are a free and easily accessible way to stay relevant and increase exposure to potential clients already searching for you. Additionally, you can position yourself as an expert in your industry and build trust with potential customers by providing valuable content.
Create a Blog
Another great way to promote your small business is by starting a blog. A blog is an excellent podium for sharing information about your products or services and your company culture. You can also use your blog to share helpful tips and advice.
When searching for information on the internet, people are more likely to trust a company that has a blog. This is because a blog shows that you are an expert in your industry.
A blog is also a great way to drive traffic to your website. On average, blogging leads to up to 55% more website visitors (source). In addition, by optimizing your blog posts for search engines, you can attract new visitors to your site.
A well-written blog can also help improve your website’s search engine ranking because search engines like Google love fresh content. So, by regularly publishing blog posts, you can improve your chance of showing up in the top search results.
If you can provide valuable content, you’ll quickly build a following of loyal readers.
Participate In Local Events
Another great way to promote your small business is by participating in local events. These events are a great way to get your name out there and meet people. For example, you can participate in trade shows, fairs, and festivals. You can also sponsor local sports teams or host your own event.
Networking within your local and industry community is a great way to build connections and promote your small business. When you participate in local events, you’ll be able to meet other small business owners and learn about what’s working for them. You can also use this time to promote your products or services.
These organizations are a great way to show your support for the community. You can volunteer for local charities or join a business association.
You can also participate by sponsoring local events, donating to charities, or volunteering your time. Show potential customers that you care about more than just making a profit by getting involved.
Another great way to promote your small business is by advertising online. Advertisements are a great way to reach out to potential customers who may not know your business. You can use marketing tools like Google AdWords or Facebook Ads to reach people in your target market. Make sure to create ads that are relevant and targeted to your audience.
You can also use online directories to list your small business. These directories are a great way to ensure potential customers can find you when searching for products or services.
You can reach potential customers with just a few clicks by advertising online.
Start an Email Newsletter
Another great small business email marketing tactic is starting an newsletter. Email is a great way to stay in touch with your customers and promote your business. Your newsletter can share information about new products, special offers, or upcoming events.
Use your newsletter to share helpful tips or advice. By providing valuable content, you’ll be able to build a rapport with your readers. In addition, email newsletters let businesses stay in touch with customers while simultaneously promoting themselves. In 2017, 49% of surveyed respondents reported that they were willing to receive promotional emails from their favourite brands weekly (source).
Show prospective customers you care about their needs and wants. In addition, you can provide excellent customer service, follow up after sales, and offer loyalty programs.
When you reach out to clients regularly, they’re more likely to become life-long supporters of your business.
Create Video Content
Creating video content is another great way to promote your small business and show potential customers what your business is about. For example, you can create product demonstrations, customer testimonials, or company culture videos.
On average, videos are shared 1200% more than link and text combined (source).
When you create video content, you’ll be able to show potential customers what makes your small business unique. Videos attract new customers by forming a personal connection and educating them about who you are and what you do.
There are many small business marketing tactics that you can use to promote your website and business. However, as with any marketing strategy, it’s essential to find the best tactics for you and your business.
Using these small business marketing ideas can promote your website and business effectively. Start using these marketing strategies today and see how they can help your small business.