One of the most popular and effective forms of digital advertising is PPC, also known as pay-per-click.
For those who have ever witnessed ads appearing on a search engine, you will already be acquainted with what pay-per-click is.
Read more about paper click advertising, its benefits, and the top services.
What Is Pay-Per-Click Advertising?
Pay-per-click advertising (PPC) is a digital means of advertising online. It involves a brand/advertiser paying the search engine or website hosting the advert every time a customer clicks on one of their promotions.
The most common type of PPC ad is a page search ad. However, there are various other forms of PPC ads.
Paid search ads are usually those you will see on search engines, especially those that are more commercial, such as Google. When a customer is looking to buy something, this is typically when a search engine or other kind of website generates a pay-per-click ad to encourage the customer to purchase the product advertised in the PPC ad.
A business will only pay the search engine or website when the customer clicks on the promotion, which is why it is given the name pay per click.
The Benefits Of Pay Per Click Advertising
There are various benefits of pay-per-click advertising, which include:
Saving costs with Pay-Per-click
Pay-per-click advertising is a cost-effective way of promoting your business, as a company will only need to pay the website or search engine when a customer clicks on the ad. This means that minimal spending is involved in promoting a brand or product.
Efficient and quick results
PPC advertising offers businesses efficient and fast results. Your company has a low domain or is very new. You can still be easily discoverable and generate more leads by promoting your products through search engine ads.
Easy control and testing
This means of advertising is digital, allowing businesses to have easy control and testing processes.
A business can understand the insights of their ads and manage and control them to maximise their results.
An effective way to target specific customers
Pay-per-click advertising is a very effective way to target specific customers. When you create a PPC ad, you can input which specific customers you wish to target, which will help your business generate more leads and sales. There is no use in targeting customers that will not invest in your industry. Therefore, controlling your ad settings will ensure you gain access to the right customers.
The Top Pay-Per-Click Services
Here are some of the top companies offering Pay-Per-Click (PPC) advertising services along with their unique features and benefits:
- Google Ads: With over 90% market share, Google Ads is the most popular PPC platform. It offers various targeting options like keyword, location, device, and audience targeting. Users can also choose from various ad formats like search, display, video, and shopping. Benefits include a broad reach, high visibility, and effective targeting options.
- Bing Ads: Bing Ads is Microsoft’s PPC advertising platform. It offers similar targeting options to Google Ads and can help users reach a unique audience of Bing users. Benefits include a lower cost-per-click (CPC) than Google, a less competitive landscape, and access to unique features like LinkedIn targeting.
- Facebook Ads: Facebook Ads is a popular social media advertising platform that allows users to advertise posts to millions of Facebook users worldwide.
- Twitter Ads: Twitter Ads enable you to promote your brand and products to a large and engaged user base. Its benefits include targeting options based on interests, keywords, and demographics, the ability to promote tweets, drive website traffic, and increase brand awareness.
- LinkedIn Ads: LinkedIn Ads focuses on professional networking and offers a unique platform for B2B advertising. Benefits include precise targeting based on job titles, industries, and company size, the ability to generate leads and drive traffic to your website, and access to detailed campaign analytics.
Using the most popular PPC services will ensure your company can achieve the best advertising results without breaking the bank.