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WordPress is a popular Content Management System (CMS) that helps you easily create and manage a website or blog. It’s no surprise, then, that there are many ways you can make money by blogging on WordPress. Set up and used cleverly, your blog could even become your primary source of income.
However, rather than blindly guessing what will make your blog a success, or hitting a revenue roadblock, learn from the experts with eight of the most popular methods for making money through blogging.
Sell Advertising Space
One of the simplest ways to make money with a WordPress blog is to sell advertising space. You can join an ad network like Google AdSense or Media.net. Once approved, your network of choice will provide you with code to insert into your blog’s header or sidebar. Then, when someone clicks on one of the ads, you earn money. Don’t worry about optimising the ads to get clicks – the network will ensure that the ads your visitors see are relevant to your blog, maximising your chances of seeing clicks.
Sell Sponsored Posts
Another way to monetise your WordPress blog is by selling sponsored posts. A sponsored post is when another business pays you to write a post that promotes its product or service. Ideally, these products and services should be ones that your audience is likely to be interested in. For example, if your blog is about beauty and fashion, consider a sponsorship from a make-up company rather than an insurance agency. Contact businesses in your industry to find sponsored post opportunities and offer your rates.
If you have expert knowledge in a particular area, you can share that knowledge by writing and selling ebooks, with links on your WordPress blog plugging your books at the end of each post you write. In addition, ebooks are a great way to build an additional income stream because, once your ebook is complete, it requires very little maintenance or effort – just pure passive income.
Launch an Online Course
Similarly to selling ebooks, you can also launch online courses to help people learn a new skill or trade. Once again, this is relatively passive income and is easy to advertise with just a short paragraph introducing and linking your courses at the end of each post you publish on your blog – plus a link or two in your blog’s sidebar.
Offer Consulting Services
Are you an expert in something? Do you have lots of knowledge just waiting to be shared? Your WordPress blog can be used as proof of concept for consulting services. For example, suppose you have experience in a particular field or industry. In that case, businesses will be willing to pay for your advice and guidance – but before they do, you can use your blog to show off some of your relevant expertise and knowledge, proving just how valuable your services could be.
Create a Membership Site
If you have exclusive content that people can’t find anywhere else, you can create a membership site where people pay a monthly fee to access this content on an ongoing basis. However, people are likely only to pay if they see a little slice of what they might be getting first – share some of your best content for free on your WordPress blog as a little taster to whet their appetites wet.
Sell Physical Products
WordPress blogs are perfect for advertising and selling ebooks, online courses, and more – but in addition to digital products, you can also advertise and sell physical products through your WordPress blog using WooCommerce, Shopify, or another eCommerce platform.
As online shopping grows in popularity, more and more people are turning away from the hassle of brick-and-mortar stores and turning to the Internet to buy physical goods – so make the most of it.
If you have a cause you’re passionate about or provide free helpful information on your blog, visitors may want to show their appreciation by donating. You can collect donations using PayPal or another payment processor linked in your blog’s sidebar.
WordPress blogs are easy to create and customise to your need, and with a host of plug-ins available for this very purpose, it’s never been easier to monetise your blog. With options for passive income and new revenue streams, your WordPress blog could be the key to unlocking a new income.