You may well be a business genius, but every business needs technology to operate. Technology underpins almost every company in the world. In this short article, we boil down the top 3 things you need to get your business off the ground.
A Business Website
First and foremost, you need an online presence so people can find your products and services. Websites are still very relevant in 2022, despite the vast trend of Social Media based businesses. If you think about any company or enterprise, every one of them will have a website.
There are two options for building a website; self-build or hire a professional designer. Self-build is a very cost-effective way to obtain a website. You will find many online companies with drag-and-drop software that will create beautiful websites with minimal effort. It is a great way to get started quickly. However, hiring a designer is the way to go if your needs are more bespoke. Although the cost increases with custom design, you will have greater control over the look and feel.
One key web design aspect is Search Engine Optimisation (SEO). Your website needs to be optimised, so Search Engines (Google, Bing) list you. In addition, your website needs to include keywords for your business. e.g. what words do you want to be found for in a Google search? Ignoring this will mean you have a beautiful website which no one can find, so it’s essential to get it right.
Self-build can start from as little as £50 per year, and bespoke designs between £299 and £10,000+. Search Engine Optimisation is something you can do yourself, or you can hire an expert to do the job for you.
A Hosting Provider
Once you have created your beautiful website, you need somewhere to host it. Hosting is where the website sits and serves requests to your visitors. No one can access your business without it. Therefore, it is essential to source a reliable and high-performing hosting company.
Hosting comes with many extra features above homing your business website. Packages will include E-Mail, databases, and various software to enhance your website. However, the most critical aspect of hosting is availability and ensuring your website is online 100% of the time. Choosing a cheap hosting provider will cause you more pain than good, so don’t skimp when making your choice.
Hosting prices range from £2.99 per month to £150+ depending on your needs. If your website is large and vital to your business growth, then look carefully at the Service Level Agreements and support offerings. As mentioned above, reliability is critical.
A Social Media Presence
Love it or hate it, you will need to complement your website with a social media presence. Social media is a great way to communicate your message to millions of people. It will take some time to evolve, but it is essential to any business strategy.
The usual haunts for social media are Twitter, Facebook, Instagram and Linkedin. Of course, there are more, but these are key ones to ensure you can get noticed. Setting up is not hard, but you can hire experts to create your profiles if the task feels daunting. You can also hire people to help with building your community and brand. Regardless of how you make your social media presence, the most critical aspect is that you are social! Posting 2-3 times a week at a minimum is required to grab people’s attention. If your content is valuable, then this will get shared across the community and increase brand awareness.