How Google Analytics Helps Your Business

Estimated reading time: 5 minutes

With Google Analytics, you can analyze the traffic to your website and see how your visitors behave, making it far more useful than tools that merely measure visitor count and bounce rate. By analyzing data, you can come up with new SEO (search engine optimization) and marketing strategies, plus you can also see which of your visitors are more likely to leave a site. Even better, if they do leave your website, you can see which pages they went to. Let’s find out how Google Analytics helps your business.

Exit Percentage

Exit percentage is a vital metric that will help you understand the behavior of your customers. It shows how many people exit a page. A high exit rate can mean that the content on a page is not as valuable as it should be. For example, a high exit rate on a product page may indicate that you need to improve the call to action or make your checkout process simpler.

When using this metric, it is important to compare exit rates from one week to another. This will help you see trends and determine the root cause of poor performance. The exit rate for a page may vary depending on what the page is about. If it is a blog post, you can try to reduce the exit rate by including an internal link within the post.

Another important metric is the bounce rate. This is the percentage of people who visit a web page before leaving it. Typically, this rate ranges from 41% to 55%, but it can rise as high as 75%. The higher the bounce rate, the more visitors are leaving your site. You can determine the bounce rate by looking at your exit rate by comparing it to the total number of views and you can also look at how many pages were visited before the visitor left the site.

Behaviour Flow

In Google Analytics, you can see a report called Behavior Flow that lets you see what people do when they visit a website. This feature lets you see how visitors navigate through a website and how many times they visit a page. It is possible to see where people are going when they are using the site and what content they are interested in.

A behavior flow report shows all the flow paths from your entire site, including each page. It is a powerful tool that can help you identify problem areas and drive change. The report is free to use, so you should definitely check it out. There are several ways to interpret this report. For example, you can use it to see which pages on your website are driving drop-offs.

Another useful feature of this report is that you can see which pages visitors arrive at the website from. This is especially useful if you have tracked goals and assigned a monetary value for the goal. The report can also show the most popular landing pages and exit pages.

Conversion Tracking

You can add your thank you page to your Conversion tracking in Google Analytics by enabling the pageview event. The page view event records every page a visitor views as a conversion. You can also create a new event that is based on a previous event, if necessary. This will allow you to track every page a visitor views on your website, without changing your implementation.

Google Tag Manager makes it easy to add conversion events and triggers. You don’t need to know any coding to create these events. However, you should test them first. You can test them with an anonymous user account. This can take about 24 hours, so you’ll want to make sure they work properly.

Another way to track conversions on your website is to use Google Tag Manager to add a Conversion linker tag to all pages of your website. This allows you to monitor website clicks and other custom events without the use of pixels. It also allows you to use Google AdWords to send conversion tracking info to Google Analytics without pixels.

Goal Tracking

Goal tracking is a way of measuring how many people visit a site and how much of that traffic is converted into a sale. To create a goal, you first need to name the goal and choose the type of goal you want to track. There are three different types: destination, duration, and event. A destination goal is used when the user reaches a certain page on your website. It’s one of the most accurate ways to measure conversions and is often the preferred option for advertisers.

You can set many different goals for your website, including e-commerce purchases and contact form submissions. Goals allow you to see which pages are performing better than others, and you can measure the success of each page in terms of its overall business objectives. For example, if your website has a high bounce rate, you can adjust your content and make the page more appealing to visitors. Conversely, if your page has high conversion rates, it’s meeting its business objectives.

Regardless of the type of goal you set for your website, it’s essential to have a contact form on your site. You can then use goal tracking to track business inquiries, patients, and leads coming from your website. You can use Google Analytics or a third-party service to implement this feature.

Don’t Skimp on Analytics

In this article, we have learnt how Google Analytics helps your business. Google Analytics is a valuable tool for your business that provides data and metrics that you can use to keep visitors longer, build your list, and see what’s working and what isn’t. When it comes to marketing, data is everything, after all.