SaneChoice Insights
How to Set Up a Business Email
With the average office worker sending approximately 40 emails a day, email communications play a pivotal role in keeping a business afloat, whether they’re liaising with customers, partners, or colleagues.
For this reason, setting up a business email instead of a generic email is crucial. After all, when an email address features your company’s name or branding, this adds a touch of credibility to all correspondence. This means potential customers are more likely to trust the messages they receive from that address.
Using a free email address over a custom business address can put your business at risk. This is because you will not receive the same level of cybersecurity support or spam filters, which could leave your business vulnerable. As outlined above, it could also damage your reputation, as potential customers will consider you less professional as a result of your email address.
Wondering how to get a business email address? Check out this simple guide!
Setting Up a Business Email: A Step-by-Step Guide
In this article, we’ll explain how to set up a business email that will not only improve customer relations but also make it easier to manage your day-to-day operations.
Key Steps to Set Up a Successful Business Email
When looking to create an email for business purposes, you must first find a business email provider, such as SaneChoice. As a general rule, you should look out for providers that offer:
- Custom domains and email addresses
- Spam protection
- Antivirus features
At SaneChoice, we’re on hand to help business owners set up a secure and reliable business email that keeps them connected. In addition to standard emails and contact lists, customers can access daily/weekly calendars and task lists that allow them to stay on track to their long-term goals.
We’ll also make it as easy as possible for you to customise your email address so that it clearly links back to your brand or business.
Procuring a Custom Business Email Address
Creating an Effective Email for Your Business.
Customisation is key when it comes to curating your business email address. After all, this ensures that customers know exactly which company they are receiving email correspondence from. Not only does this mean that they are more likely to open your emails, but they are also familiarising themselves with your brand as they do so!
When creating an effective email for your business, it is generally advised that you keep things simple. For example, the domain section should include your business name. If this is already taken, use another word or phrase that relates directly to your brand.
Best Practices for Creating a Business Email
The best way to create a business email is to ensure customers immediately associate it with your brand. For this reason, it’s generally advised that you keep things simple. For example, the domain section should include your business name. If this is already taken, use another word or phrase that relates directly to your brand.
Benefits of a Custom Email Address for Your Business
Many benefits are associated with using a custom email address for business purposes. For example, a custom email can:
- Establish a sense of trust between the sender and the recipient
- Build upon your brand recognition
- Encourage users to open emails from your brand (78% of emails never even get opened, according to a recent study)
A Comprehensive Guide on Getting a Business Email
The above guide talks you through the basic practices associated with obtaining a business email. However, the only thing a business owner really needs to do in this regard is to reach out to a reputable business email provider who can do the difficult work on your behalf.
Get in touch today to learn more.
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