SaneChoice Insights

8 Must-Have Skills Every WordPress Web Designer Should Master

wordpress web designer skills every designer needs

Are you a WordPress web designer looking to up your game and stand out in the competitive world of web design? A solid skill set is essential to succeed in today’s digital landscape. Whether you’re a beginner or an experienced designer, there are specific skills that every WordPress web designer should master to create stunning and functional websites. 

From coding to graphic design, user experience to SEO optimisation, this article will walk you through the top 8 must-have skills that will take your WordPress web design skills to the next level. 

So, if you’re ready to enhance your understanding and stay ahead of the curve, join us as we dive into the exciting world of WordPress web design and discover the skills that will make you an unstoppable force in the industry.

Essential coding skills for a WordPress web designer

As a WordPress web designer, having a solid understanding of coding is crucial. While WordPress provides a user-friendly interface, knowing HTML, CSS, and PHP will allow you to customise and optimise your designs. 

HTML (Hypertext Markup Language) is the backbone of web design, defining the structure and layout of a webpage. CSS (Cascading Style Sheets) controls the visual presentation, including fonts, colours, and spacing. PHP (Hypertext Preprocessor) is a scripting language that adds dynamic website functionality. 

Mastering these coding languages will allow you to create unique and customised WordPress websites. Furthermore, staying updated with the latest coding standards and best practices is essential to ensure your designs are compatible across different browsers and devices.

Familiarity with WordPress themes and plugins

WordPress offers a vast selection of themes and plugins that can enhance the functionality and appearance of your website. (You can see a plugin SaneChoice created here!) Themes control the overall design and layout, while plugins add specific features or functionality. Familiarising yourself with popular WordPress themes, such as Divi, Avada, or Astra, will give you a solid foundation to work with. 

Understanding how to customise and modify these themes to align with your client’s branding and design requirements is vital. Additionally, plugins can add extensive functionality to your website, such as contact forms, social media integration, or e-commerce capabilities. Exploring and utilising the right plugins for your project will elevate your WordPress web design skills.

Understanding of responsive design principles

In today’s mobile-first world, WordPress web designers must create responsive websites that adapt to different screen sizes and devices. Responsive design ensures an optimal user experience, regardless of whether the website is accessed on a desktop, tablet, or smartphone. 

Understanding responsive design principles, such as fluid grids, flexible images, and media queries, will allow you to create seamless and visually appealing websites. Testing your designs across various devices and screen sizes is essential to ensure they are fully responsive and user-friendly.

Knowledge of JavaScript and jQuery

JavaScript is a powerful scripting language that adds interactivity and dynamic website features. As a WordPress web designer, having a solid foundation in JavaScript will enable you to create engaging user experiences, such as interactive forms, sliders, or animations. Additionally, jQuery, a JavaScript library, simplifies the process of writing JavaScript code, making it more accessible for designers. 

Understanding the basics of JavaScript and jQuery will allow you to take your WordPress web designs to the next level, providing a memorable and interactive experience for your users.

Ability to customise WordPress themes and templates

While WordPress offers a wide range of themes and templates, customisation is often necessary to align with the client’s branding and design requirements. Being able to customise WordPress themes and templates will set you apart as a WordPress web designer. This skill involves modifying the theme or template’s CSS, PHP, and HTML code to achieve the desired design outcome. 

Whether it’s adjusting the colour scheme, layout, or typography, the ability to customise WordPress themes will give your designs a unique and personal touch.

Experience with graphic design and image editing

In addition to coding skills, a WordPress web designer should have a good eye for design. Understanding graphic design principles, such as composition, colour theory, and typography, will enable you to create visually appealing websites. Moreover, proficiency in image editing software like Adobe Photoshop or Canva is essential for optimising and editing images for your WordPress websites. 

Whether it’s resizing, cropping, or enhancing images, having these skills will ensure your visuals are captivating and contribute to an overall polished>

Strong understanding of UX/UI principles

User experience (UX) and user interface (UI) are critical aspects of web design. UX focuses on creating a seamless and intuitive user experience. At the same time, UI is concerned with a website’s visual and interactive elements. As a WordPress web designer, having a solid understanding of UX/UI principles will allow you to create user-friendly and aesthetically pleasing websites. This includes designing intuitive navigation, clear call-to-actions, and visually engaging interfaces. 

User research and usability testing will help you identify pain points and optimise the user experience, ensuring that your WordPress websites are functional and visually>

SEO optimisation for WordPress websites

Search Engine Optimisation (SEO) is vital for any website to rank well in search engine results. As a WordPress web designer, optimising your websites for SEO will improve their visibility and organic traffic. This skill involves understanding keyword research, optimising meta tags, creating SEO-friendly URLs, and improving website speed and performance. Integrating social media sharing buttons and implementing a solid content strategy will enhance your WordPress website’s SEO. 

By mastering SEO optimisation, you’ll ensure that your websites look great and perform well in search engine rankings.


In the ever-evolving world of web design, mastering these 8 must-have skills will set you apart as a WordPress web designer. From essential coding skills to graphic design and SEO optimisation, each skill is vital in creating stunning and functional WordPress websites. 

Continuously learning and staying updated with the latest industry trends and technologies is essential to stay ahead of the curve. So, whether you’re a beginner or an experienced designer, invest time honing these skills, and watch your WordPress web design career soar to new heights. Remember, the key to success is passion, dedication, and a commitment to delivering exceptional designs that leave a lasting impression.

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